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branding company Malaysia

Logo creation of a particular business tends to be the longest process to think of for most of the cases reported by marketing agencies all around the world. As spectators, we might think that a brand logo is just a small picture that identifies one business from another. However, the trademark logo is more than to differentiate all the brands in the industries. It is considered to be the brand’s representation wherever it is posted and used even on social media. Therefore, when one trademark logo is exponentially and carelessly utilised on distrusted platforms, consumers will be able to notice what is wrong and report it to the most accurate channel. 

branding company Malaysia

Essentially, a trademark logo is to convey the brand’s essence. A clear cut and neatly designed logo should manage to give an instant theory of your business identity. The logo has to portray the speciality of your business and what honestly makes the audience become attracted to consume your products. That is why it is the core vitality to come up with a good business notion and its values. To have an identity even for a business will let people relate to the brand and eventually makes them feel fond of the idea of the business. 

To design a trademark and brand logo, you need to have a style choice that is suitably appropriate and in line with your business products. You can take a look at the OREO logo for an instance of a great creation. It focuses on the sandwich cookies and its logo clearly has an illumination of sandwiched words in the portrayal of its original products. 

Another aspect of logo creation that branding company Malaysia focuses on is the wordmarks. Wordmarks are known to be a logo that consists of the business name. This is a good choice of a logo too as people will immediately be informed of the brand of the products right away without having to second guess the name. The best example we can take from the world’s famous brand is Vans. its simple yet iconic logo is broadly recognised by the public because of its wordmark included in the logo. 

When creating a logo for your brands, to have a single brandmark as it is, is acceptable too. The key point in this is to be as simple as possible yet can bring a huge impact to your business and on people too. Although this part can be a bit tricky and risky because your brand name is not included as the first impression, but it can easily be built by your online presence so that people are familiar with your brand name. You can take Windows software as an example. The logo consists of four primary colours which are topnotch simplistic. Despite it not having a character of the alphabet on it to hint it is Windows, people still manage to recognise it due to its strong presence of marketing. You can try adopting emblems to make it more eccentric and one of a kind. 

Rachel Dunn

Lajur Pejalan